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Twitter analytics tools hold great significance for brands trying to build engaging communities. Consumers prefer personalized responses to their queries over preset chat-bot replies. It can help you customize and provide personalized customer support experiences.

What is Twitter Analytics?

It is the process of tracking social media conversations related to your brand with the help of specific keywords and phrases. It helps brands and marketers in identifying trending conversations, consumer queries, and complaints.

Brands can then analyze social media conversations that can guide marketers in tailoring effective social media strategies. It can also help marketing agencies in identifying and leveraging the trends to increase engagement and generating prospects for new customers.

Twitter analytics is not limited by the size of a brand or business and is implemented by organizations, however big or small.

How to boost your social media strategy with Twitter analytics?

Our Historical Twitter data gives some important performance metrics that can boost your social media presence.

Engagement (Likes, Retweets and shares)

The engagement has replaced followers as the most important metric for marketers. Having an enormous follower base that does not engage won’t enhance your brand on Twitter. You need followers that you can help you build an engaging and loyal community for your brand. 

Reach and Impressions

Reach and impressions represent the overall visibility of your content on Twitter. Reach refers to the no of unique users that view your content, whereas impressions refer to the no of times your post appears in the users’ timelines.

Both combined can help you evaluate the overall exposure on Twitter for your brand.

Trending hashtags and topics

Hashtags have always been the most effective means to increase visibility and attract followers. TrackMyHashtag can help you identify trending hashtags and conversations related to your domain.

Using these insights can help you increase exposure and get into trending conversations to promote your brand.

Brand mentions and related conversations

Monitoring brand mentions and related conversations act as an effective customer support mechanism on Twitter. Social media, especially Twitter, is now the go-to platform for consumers to share their user experiences, complaints, or queries.

Monitoring brand mentions and conversations can help you resolve any complaints before you lose a customer. Also, monitoring such conversations can help you resolve a conflict or complain before it escalates into a social media crisis.

Influencers

Influencer marketing is now the most popular paid marketing channel to increase conversion rates for your brand. Over 70% of marketers believe that the revenue generated by influencer marketing is similar or more than other paid marketing channels.

TrackMyHashtag can help you identify the right influencers to promote your brand and to provide new prospective consumers.

Analyze your competitors

Analyzing your competitors’ social media moves is now crucial to stay ahead in the marketing game. Also, picking a successful competitor to imitate can help you deploy effective strategies and avoid making the same mistake as your competitors.

Closing Thoughts

Monitoring social media metrics in real-time is essential to improvise and adapt according to the changing market conditions. It also helps you measure the impact of implemented strategies in real-time along with key performance indicators.

TrackMyHashtag is an amazing Twitter analytics tool that provides various insightful metrics in real-time. It also provides in-depth analysis reports on the performance metrics. Do give it a try!

Until next time!